US elections are going wild and things are getting way too crazy with every new day. Kamala Harris is now taking the charge of her advertisement campaign by increasing the amount of investments in her advertisement campaigns across the media or entertainment platforms.
As reported by her official team, the campaign is all set to spend a whooping amount of $200 million (or more) on various TV and streaming platforms during the most watched aka peak hours. Now, if you are thinking that this campaign will involve a handful of giant streaming or networking companies, I’d love to add that this time – you are wrong.
This is not a normal campaign, but a fully functional system to grab your attention almost everywhere, and here’s how!
Kamala Harris Will Try To Dominate Everywhere!
First and foremost, companies which are going to be an important part of her campaigns involves Paramount, Hulu, YouTube, Roku, Spotify and more. Not only this, but the advertisements will be running during various sports and reality TV shows as well.
As reported by her official team, out of $370 million of budget, $200 million is expected to go straight into streaming platforms. The team is targeting the early cream in easy words, while using multiple well-established IP’s.
“By reserving early, the Harris-Walz campaign is securing inventory during high-viewership moments like major sporting events and other national programs before they sell out, like the season premieres of Grey’s Anatomy and the Golden Bachelorette,” official statement made by the team of Kamala Harris.
While she is all set to give her final shot before running for the presidential elections against Donald Trump, who is proving to be a tough competitor, this stunt is proving like a game changer for streaming houses as well.
Paramount CFO Naveen Chopra said on Aug. 9, “In linear, we expect advertising trends in the second half of ’24 to improve with the return of live sports, new fall programming and contribution from political spend.”
Not only this, the actual amount of investments can be seen via their official statements which are clearly surpassing the previous numbers. According to the team of Kamala Harris, “We are investing twice as much in TV in Pennsylvania, more than twice as much in Wisconsin, four times as much in Georgia and nearly six times as much in Nevada.”
Meanwhile, they have also managed to grab that early lead on Donald Trump. “In making these early reservations, the campaign has secured the most premium inventory, locked in significantly more efficient pricing, and reserved before Trump and his allied groups had a chance to,” Harris’ team.
Now, the US elections are looing more like a real time TV show and I am keeping my close eyes to cover everything straight from ground zero. Stick around the corner with TVPrism where we brings you best and original content related to everything TV and globe. Stay safe, peace out!
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